We are excited to announce that PMAC has partnered with Exeter’s award-winning Enna Chocolate on an original new chocolate bar celebrating PMAC’s 20th Anniversary! Called Play Me A Crunch, the bar features single origin 75% dark chocolate, cornflakes, raw sugar, and sea salt. Yummmmm.
Official Launch Date: Sat. November 11, 2023
Stop by Enna Chocolate, located at 152 Front St in Exeter, or the PMAC front desk to pick up a bar! Bars cost $14 and $1 from each bar’s sale is donated to PMAC.
The Making of “Play Me a Crunch” – A Very PMAC Story
In April 2023, one of the exciting auction prizes at PMAC’s annual spring fundraiser, Spring Fever for the Arts, was the opportunity to design a custom bar at Enna Chocolate, where the award-winning bean-to-bar chocolate maker and owner Enna Grazier is PMAC CEO Russ Grazier’s sister-in-law.
Steve Ritchie, Co-Founder & CFO at Proof+Geist and PMAC Board Member, was the winning bidder. Steve, his wife Nicole, and two daughters (Sophie, age 23, and Manu, age 20) helped design the chocolate bar’s flavor palette over the summer. They started by sampling a variety of different single origin chocolates, ultimately selecting a 75% dark chocolate from the Philippines. They then tried various combinations of nuts, seeds, sugars, and other “inclusions” to find the perfect components: cornflakes, raw sugar, and sea salt.
“We had a wonderful time with Enna, learning about and tasting what goes into making a chocolate bar. It’s an art form in and of itself, and we’re excited by what she helped us create.”Chocolate Bar Co-Creator and PMAC Board Member Steve Ritchie
Sophie Ritchie also designed the art for the packaging, a meaningful experience for the PMAC Visual Arts Teaching Artist and former PMAC student: “I grew up playing the saxophone in PMAC’s Teen Jazz Band, so it was really cool to pay tribute to that with my art. I’m excited to add a personal flair to this chocolate bar as PMAC celebrates 20 years!”
When it came time to package the bars, PMAC pitched in to help. A team of volunteers spent an evening wrapping hundreds of chocolate bars in foil, packaging them, and affixing stickers. It was a true collaborative effort to get these bars ready to share with the world.
Play Me A Crunch celebrates PMAC’s commitment to building community through the arts for 20 years. We are excited to share it with you!
About Enna Chocolate
Enna Chocolate crafts single origin chocolate from bean to bar with ethically sourced cacao. Founded in 2016, Enna sources the finest quality cacao beans from farms around the world and processes them into chocolate in their small-batch factory in Exeter. In 2023, Enna Chocolate won top awards at The International Chocolate Awards Americas Competition; one bar won Silver in the Infusion category, and another won both Silver and Gold in the Over 85% category, out of almost 1000 entries in the Bean to Bar Chocolate Division. You can visit Enna Chocolate at 152 Front St in Exeter, NH, where the cozy cafe also serves fine espresso, chocolate, coffee, and fresh-baked daily pastries.